國立中興大學企業管理學系 Department of Business Administration , National Chung Hsing University

2007

(TSSCI,其他)

The influences of hedonic and experiential marketing on consumer perceptions of quality and value: An evaluation of internet website appeals

交大管理評論

吳萬益、陳淑惠、張曼玲、李家瑩

2007-12-00

27

2

141~167

4

Corresponding Author