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專任師資

基本資料表

蕭櫓
04-22840571 ext.613
hsiaolu@dragon.nchu.edu.tw
蕭櫓

教師

專任師資
特聘教授
行銷管理、廣告管理、行銷賽局理論
行銷管理、廣告管理、行銷賽局理論
年度論文名稱
2024Lu Hsiao, Xin Ma, Ying-Ju Chen,The Effects of Selling Formats and Upstream Competition on Product Pricing and Quality Design,Manufacturing & Service Operations Management,26(4), pp1189-1585,(SCI)
2024Hui Xiong, Ying-Ju Chen, Lu Hsiao,Developing a store brand or collecting a commission: Amazon's choice and quality decision,Naval Research Logistics,71(6), pp800-815,(SCI)
2023Lu Hsiao, Ying-Ju Chen, Hui Xiong,Commission, product quality and return policy in agency selling,Naval Research Logistics,70(3), pp231-245,(SCI)
2022Lu Hsiao, Hui Xiong,Store brand introduction, retail competition and manufacturers’ coping strategies,Transportation Research Part E,165, pp102861,(SCI)
2022Lu Hsiao, Ying-Ju Chen, Hui Xiong, Haoyu Liu,Incentives for disclosing the store brand supplier,Omega,109, pp102590,(SCI)
2020Buqing Ma, Chenchen Di, Lu Hsiao,Return window decision in a distribution channel,Production and Operations Management ,29(9), pp2121-2137,(SCI)
2019Lu Hsaio, Ying-Ju Chen, Hui Xiong,Supply chain coordination with product line design and a revenue sharing scheme,Naval Research Logistics,66(3), pp213-229,(SCI)
2015蕭櫓、吳奕慧、吳哲全,成交計價模式下雙佔廠商之最適網路廣告平台選擇,中山管理評論,22(4), pp827~855,(TSSCI)
2015Lu Hsiao, Ying-Ju Chen,Retailers rationale to refuse consumer returns in supply chains,Naval Research Logistics,62(8), pp686~791,(SCI)
2014Lu Hsiao, Ying-Ju Chen,Strategic Motive of Introducing Internet Channels in a Supply Chain,Production and Operations Management,23(1), pp36~47,(SCI)
2014Lu Hsiao, Ying-Ju Chen,Return Policy: Hassle-Free or Your Money-Back Guarantee?,Naval Research Logistics,61(5), pp403~417,(SCI)
2013Lu Hsiao, Ying-Ju Chen,The Perils of Selling Online: Manufacturer Competition, Channel Conflict, and Consumer Preferences,Marketing Letters,24(3), pp277~292,(SSCI)
2013Gangshu Cai, Ying-Ju Chen, Chi-Cheng Wu, Lu Hsiao,Probabilistic Selling, Channel Structure, and Supplier Competition,Decision Sciences,44(2), pp267~296,(SSCI)
2013Lu Hsiao, Ying-Ju Chen,Benefiting from the Economic Recession? A Supply Chain Perspective,Operations Research Letters,41(1), pp61~66,(SCI)
2012Lu Hsiao, Ying-Ju Chen,Returns Policy and Quality Risk in E-Business,Production and Operations Management,21(3), pp489~503,(SCI)
2012喬友慶、蕭櫓、黃俊儒、廖仲威,廠商採取市場導向行為會有較佳的績效嗎？動態競爭觀點,台大管理論叢,(TSSCI)
2009Chen, Chyi-Mei, Shan-Yu Chou, Lu Hsiao and I-Huei Wu,Private Labels and Product Development,Marketing Letters,20(3), pp227~243,(SSCI)
2007陳其美、周善瑜、蕭櫓、陳碧麗,競爭廠商之產品策略與網路通路策略,管理學報,24(2), pp113~134,(TSSCI)
2006周善瑜、張智勇、蕭櫓,網際網路興起對數位產品獨佔廠商產品決策與通路策略之影響,中山管理評論,14(4), pp807~845,(TSSCI)
2005周善瑜、蕭櫓,網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究,管理學報,22(2), pp205~225,(TSSCI)
年度論文名稱
2024Lu Hsiao, Hui Xiong, Cheng Hsun Hsieh,Free delivery or low commission rate: the online-food-delivery platform’s magic weapon,2024 ISMS Marketing Science Conference,2024-06-27-2024-06-29
2023Lu Hsiao, Xin Ma, Ying-Ju Chen,Reselling or agency selling? consumer valuation, quality design, and manufacturers' competition,International Conference on Advances in Business Management and Information Technology,2023-01-25-2023-01-25
2019Lu Hsiao,Store brand manufacturer selection when retailers compete,2019 International Conference on Industry, Business and Social Science,2019-08-28-2019-08-30
2018Lu Hsiao, Ying-Ju Chen,Distributing a product line through a dominant retailer?,2018 Global Marketing Conference,2018-07-26-2018-07-29
2017Lu Hsiao, Hui Xiong, Ying-Ju Chen,The Launch of Store Brands when Retailers Compete,2017 International Symposium on Economics and Social Science,2017-08-23-2017-08-25
2016Lu Hsiao, Ying-Ju Chen, Hui Xiong,Product Line Design with Revenue Sharing Scheme,2016 INFORMS Marketing Science Conference,2016-06-16-2016-06-18
2015Hsiao, Lu and Ying-Ju Chen,Quality design, store brand, and consumer preference,2015 SIBR Osaka Conference,2015-07-02-2015-07-03
2014Hsiao, Lu and Ying-Ju Chen,Retailers Rationale to Refuse Consumer Returns under valuation uncertainty,2014 Management Theory and Practice Conference,2014-04-04-2014-04-05
2013Hsiao, Lu and Ying-Ju Chen,Incentives for disclosing the store brand supplier,2013 INFORMS MSOM Conference,2013-07-28-2013-07-30
2012Hsiao, Lu and Ying-Ju Chen,Design of Consumer Return Policies under Quality Risks,2012 International Conference on Business And Information,2012-07-03-2012-07-05
2010Hsiao, Lu and Chi-Cheng Wu,Extended Warranties in a Distribution Channel,2010 INFORMS Marketing Science Conference,2010-06-17-2010-06-19,(其他)
2008蕭櫓,The Impact of Introducing the Internet Channel on Vertical Strategic Interaction,INFORMS Marketing Science Conference,2008-06-12-2008-06-14,(其他)
2008陳其美、周善瑜、蕭櫓,Coupons and Rebates: An Incentive-based Theory of Promotion Instruments,INFORMS 2008 Annual Meeting,2008-10-12-2008-10-15,(其他)
2007蕭櫓、周善瑜,The Optimal Product Design and Channel Strategies When the Internet Consumers Have a High Valuation,2007 Marketing Science Conference,2007-06-28-2007-06-30,(其他)
2006蕭櫓、周善瑜與陳其美,Optimal Advertising Strategies under Debt Financing,2006 Marketing Science Conference,2006-00-00-2006-00-00,(其他)
2005蕭櫓、陳其美與周善瑜,The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification,2005現代財務論壇學術研討會,2005-04-22-2005-04-22,(其他)
2005周善瑜、蕭櫓,The Firm's Optimal Product Line Design under Debt Financing,台灣行銷研討會,2005-04-16-2005-04-17,(其他)
2005周善瑜、蕭櫓,The Firm’s Optimal Product Line Design under Debt Financing,2005年企業管理學術論壇暨研討會,2005-06-03-2005-06-03,(其他)
2004蕭櫓、周善瑜,The Optimal Product and the Internet Channel Strategies for Imperfectly Competitive Firms,國立中興大學第二屆全國當代行銷學術研討會,2004-04-23-2004-04-23,(其他)
2002周善瑜、蕭櫓,網路通路對品牌競爭廠商獨家與共同經銷決策影響之研究,第一屆行銷領域博士教育發展研討會,2002-11-08-2002-11-09,(其他)
2002陳其美,周善瑜與蕭櫓,A theory of common dealing with Internet as an innovative distribution channel,The Second International Conference of Electronic Business,2002-12-10-2002-12-13,(其他)
學校名稱國別系所學位起迄年月
國立台灣大學台灣商學研究所博士 0000-00~0000-00
國立台灣大學台灣商學研究所碩士 0000-00~0000-00
國立清華大學台灣數學系應用數學組學士 0000-00~0000-00
服務機關名稱單位職務期間
國立中興大學企業管理學系教授2017-02~0000-00
國立中興大學企業管理學系副教授2013-02~2017-01
國立中興大學企業管理學系助理教授 2005-07~2013-01