國立中興大學企業管理學系 Department of Business Administration , National Chung Hsing University

2006

(SSCI)

An Evaluation Model of New Product Launch Strategy

Technovation

Chiu, Y.C., Chen, B.S., Shyu, J.Z., Tzeng, G.H.

2006-03-00

26

11

1244~1252

4

First Author