國立中興大學企業管理學系 Department of Business Administration , National Chung Hsing University

2026

(SSCI)

Emotional vs rational pathways in food micro-influencer marketing: a dual-system perspective on impulse buying

British Food Journal

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen

2026-03-20

128

4

1555-1584

30

3

Other

English