國立中興大學企業管理學系 Department of Business Administration , National Chung Hsing University

2007

(SSCI)

Understanding the Antecedents to Customer Loyalty by Appling Structural Equation Modeling

Total Quality Management & Business Excellence

Yieh, K., Chiao, Y., & Chiu, Y.

2007-00-00

18

3&4

267~284

17

3

Corresponding Author