國立中興大學企業管理學系 Department of Business Administration , National Chung Hsing University

2026

(TSSCI)

Emotional Bonds and Self-Control in Influencer Marketing: Facilitating or Inhibiting the Urge to Buy Impulsively

Journal of Management & Systems

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen

2026-05-01

33

2

259-296

3

Other