國立中興大學企業管理學系 Department of Business Administration , National Chung Hsing University

2006

(口頭報告)

An experimental design study of the framing effect on consumer’s risk perception, attitudes, and purchase intention.

Asia Pacific Management Conference

Bangkok, Tailand

吳萬益、張曼玲、李麗說

2006-11-17

2006-11-19

2006

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