2018
(口頭報告)
The Relationship between Multimarket Contact and MNCs Performance – The Moderating Effects of Global Integration and Local Responsiveness
2018 AMA Global Marketing SIG Conference
Santorini, Greece
Chiao, Yu-Ching, Chun-Chien Lin and Ting-Wei Lu
2018-05-21
2018-05-23
2018
3
First Author
